Bringing You Home Results                             

Selling your property is an important decision and one we do not take lightly. Please know that every step of the way you will be represented with the highest level of care. This document outlines the Raymond Realty experience; it shows you who we are, and how we will sell your home. By focusing on time proven marketing strategies while operating with integrity backed by experience, the Raymond Realty team looks forward to selling your home for of the highest price per square foot!   

INTEGRITY

The foundation of every meaningful relationship is anchored by Integrity. This is our ethical compass, the direction we root our intention in, and the way in which we begin taking action. Due diligence is a fundamental component and necessary part of fiduciary duty. Researching not only your property, but also the current situation that frames the market snapshot and area dynamics that affect demand, value, and ultimately informs our strategy. We learn as much as we can in advance so that nothing is a surprise. Integrity is essential, and we know your experience selling your home will be a good one because we care deeply about doing it right, every step of the way.

EXPERIENCE

When selling your property, experience has a couple important and distinct meanings. Firstly there is your personal experience when selling. Our goal is to ensure you have an exceptional experience when selling and that your expectations are exceeded before, during, and after the sale. This is one of the most important transactions you will likely ever make; we will ensure the experience of selling your home is both comforting and rewarding. Another meaning to Experience is the buyer’s experience while engaging with the marketing and presentation of the property. We have a detailed “five-senses” approach to staging and marketing that connects buyers to your property. This innovative experiential approach results in higher levels of buyer engagement.

RESULTS

Final sale price is a fundamental metric for success when selling your property. Michelle Raymond has consistently performed at the top of the pack. With multiple ‘Platinum Awards’, and high industry accolades, the stats speak for themselves. You have chosen well, and your results will reflect that choice. 

Sight

Staging – Minimize clutter and depersonalize the space as much as possible to assist buyer imprinting. Sometimes rental furniture and décor may be used.

Arranging - Use furniture in an inviting and suggestive way to evoke comfort and class. In most cases, less is more when looking for top dollar for your property.

Feng Shui – Use space, plants, direction and elemental influences to create a balance of “chi” (energy) in your space. Harmonious spaces are noticeably more welcoming and make buyers happy.

Smell

Fresh flowers – The use of fresh flowers adds life and vibrancy to the space. We place them on the right hand side of every sink.

Seasonal scent – The right smell for the right time. Working together we create a custom seasonal scent profile that will set the right mood. Tahitian vanilla, lavender, apples with cinnamon… they all have their place, time and ideal location for maximum effect.

Sound

Minimize – Reduce all sounds as much as possible. Quiet is best. Let the natural sound of the surrounding environment speak for itself.

Nature – Natural sounds work best to evoke a feeling of comfort with fireplaces in winter and outdoor birds in the spring.

Taste

      Dark chocolate – As potential buyers enter your space, they are given rich dark chocolate. Eating this stimulates the release of dopamine and activates the limbic reward system. The chocolate effect lasts about as long as the average open house viewing and can act as a memory marker, increasing positive feelings associated with the experience.

Touch

       Custom linens – Raymond Realty branded premium plush bath mat, towels, and hand-towels will adorn your home and make it feel luxurious and clean.

The Right Experts

Photographer – We always use professional photographers, no compromises. Your home’s photographs are the first impression for a prospective buyer.

Measurement / Floor plan – A good floor plan done by a professional will help the buyer to visualize the layout long after they have viewed the home. We cross-reference with the strata plan to ensure accuracy.

The Right Promotion

Hand-deliver –Your listing to the entire building as we know often people have friends that would love to become neighbours.

Exclusive sneak peak – Agent’s opens attract attention from realtors which creates valuable exposure.

Online – The Raymond Realty website, ReMax.ca, Realtor.ca, MLS, and thousands of other websites with MLS reciprocity all showcase your listing; regular Social Media engagement ensures the audience is receptive.

Advertisement – Customized social media marketing campaign with targeted keywords and high click-through rates will attract the right buyers to your property giving us tangible, measurable, results and weekly reports.

Signage – Full color signs, open house directions, balloons, all with the strategic placement needed to drive foot traffic.

Open houses – Complimentary water bottles and snack packs will be given out to prospective buyers while they view your property.

The Right Documents

High Quality – Professionally printed feature sheets for your property.

Captivating – Marketing packages designed to appeal to specific buyers based on the unique marketing needs of your specific property.

Strata Documents – We take care of pre-ordering all the necessary strata documents so that when they buyer asks questions, we have the right answers.

The Right Strategy

In the event your property does not sell in the first 21 days, we have a comprehensive 4-week plan to approach the market from new angles.